What does your signage say about you?
You walk into your business day in and day out and can easily overlook what might be obvious to someone else. A tattered banner or a peeling window cling can say so much about your place of business. And with 83% of consumers searching for local businesses online, and 90% of those having visited a local business after an online search,1 your storefront must match your online appearance and draw them inside.
Make a big impact for your visitors, and make sure your signage is:
- Iconic to your brand or company — Your logo or other signature icon should be clearly visible, and colors should complement your other marketing collateral.
- Easy to read — Five to seven words is more than enough. Too many words lessens the impact.
- Beautiful — Yes, everyone’s idea of what’s attractive is different, and what’s appropriate for a gym will be different than, say, a spa. Your signs, posters and banners should be well-kept, clean and present a good impression of your brand and your business.
With the advances in wide format printing technology, large posters and banners are now more affordable and easier to produce. Banners, posters, window clings and displays are available in any size or shape you can imagine. It is worth the investment for a storefront that absolutely compels those new customers through the door.
1. Pew Research Center, Internet & American Life Project, January 2013