Always have a compelling offer in a direct mail piece!
Too often I see mail pieces (or junk mail, if you will) missing a very key element. It's important for any direct mail piece, and without it, you've wasted your money. Ready for this?
You need a compelling offer!
Here's the deal. When you get credit card offers in the mail, do the letters simply say, "apply for our credit card"? Of course not. They are generally packed with various offers like low interest rates, no annual fees, and no payments for the first year. This is what is referred to as a compelling offer.
Without the compelling offer, you're doing nothing but sending an advertisement to someone's mailbox. And what happens when you see what looks to be an advertisement? You guessed it - the garbage.
The biggest problem here is that direct mail isn't cheap. So when you send something to someone's house, you better make it count. It could be a discount, free gift, or special content. It doesn't really matter - you just want them to avoid throwing it in the trash seconds after they open the letter or see the postcard. With a good compelling offer, you'll get the recipient hooked. And when they're hooked, they'll read your message.
Allegra can help you with all of your direct mail needs. Not only can we make the right recommendations and get you effective mailing lists, we can do the brainstorming on the right compelling offer! Come in and talk to us, and I think you'll be impressed with what we're capable of with direct mail.