Today’s savvy marketers can’t afford to waste time or money reaching out to prospects that have little chance of becoming buyers. Even if you have a pretty good idea of who your best customers are, can you define them in terms that will help you find the next “like kind” business or consumer?
Seasoned event marketers know the many advantages of participating in conferences or staging their own special events to reach their top goals: increase brand awareness, improve product knowledge through hands-on demonstrations and drive more sales.
If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017.
An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73% of people are more likely to make a purchase after watching an online video that explains a product or service.
Before you go all in with digital channels when distributing your content, consider this: People like print! According to a survey by Two Sides, 70% of people say they prefer paper communications rather than reading off of a screen.
And with print, you’ll not only satisfy the preferences of many in your target audience, you’ll also sidestep the online clutter that diminishes the efforts of many digital-only competitors.
There are many social media platforms available today, each with its own unique characteristics and users. Should you participate? What do you say? How do you say it? And how often? What’s a marketer to do?
If you own a small or mid-size local business, you know how important it is for online searchers to find you when they enter keywords such as “take-out pizza Poughkeepsie” or “welding services Duluth.”
In fact, 70% of searchers use local search to find offline businesses, according to Google.
According to the Direct Marketing Association’s (DMA) 2012 Response Rate Report, 62% of direct mail marketers use direct mail primarily for direct sales, and 31% use it for lead generation. Further, the DMA says 80% of all U.S. adults have responded to direct mail, and 69% of buyers highly prefer direct mail when evaluating products or services.
For local businesses and organizations looking to drive awareness, there’s an alternative to traditional direct mail that can save time and money while you reach out to new customers. It’s called Every Door Direct Mail® (EDDM) from the U.S. Postal Service.