Three Tips for Great Sign Design

Developing signage for your next event, trade show or business display? Need to let the world know about your business when you only have a few seconds to capture attention? Creating effective signage, in much the same way as writing powerful headlines or punchy marketing copy, comes down to good editing. What you leave out of your signage is just as important as what you put in.

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What Story Does Your Signage Tell?

“I can often infer the quality of a business from its signage.”
Nearly three-quarters of business students polled in a recent University of Cincinnati survey agreed. Also consider that 50 percent of a company’s business can be attributed to its signage, according to the United States Small Business Administration. Read the rest of entry »

Let's talk about that free advertising space you have and are wasting

So what if I told you that you already had valuable advertising space that was going to waste? What if I told you that you didn't even need to get permission to use it? Well, your mind is about to be blown. Read the rest of entry »